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  • Tim McKeough for The New York Times

The Art Of Home Staging

Here is a great article from January 22, 2016 from the New York Times. It is even more relevant today. For the link to the full article just click the photo. Oh and it is a great read!

David C. Salvatore, of Edge Mid-Century Designs, irons a pillowcase while staging an apartment.

To Ms. Chianale, the home’s décor was too eclectic, “like Victoriana meets ’80s meets Ikea,” she said. She instructed the couple to empty the apartment, except for one small bench that she deemed attractive. Then, for about $26,000, she had the kitchen cabinets, shelving, doors and door frames painted white, and moved in an entire home’s worth of contemporary furniture, including shapely clear acrylic dining chairs and a white pedestal table, an Italian linen sofa and a chrome-and-glass coffee table placed atop a cowhide rug. When Ms. Kahn relisted the staged property last April for $1.495 million, “the place was mobbed,” at the first open house, Ms. Sarro said.A bidding war ensued, and the apartment soon went into contract for $1.8 million, before closing in July.“I can’t believe how it worked out,” Ms. Sarro said. “I still shake my head.”

The practice of home staging has long elicited strong reactions. Agents and professional stagers point to examples like the Sarro-Waite apartment, and say staging can usually help a home sell faster, and for a higher price, offering a larger return on the investment.

Homeowners, reluctant to spend the money or admit that their decorating choices might not be catnip to buyers, are often loath to pay strangers to impose their tastes on their premises. But as staging has evolved over the past decade, many real estate professionals say it has become more important — and more sophisticated — than ever.

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